Video is especially beneficial when your target audience is Millennials and Gen-Zers when you need to approach something complicated, like explaining the state of affairs globally in this time of crisis. If your target audience is Millennials, go ahead and use video. The chart above shows that Millennials love video, with Gen Zers and Gex Xers following closely behind. Let’s take a look at the email clients that support video and those that don’t: It would be a shame to perform one email deliverability test after another to determine that your video won’t display correctly. Not all email clients support video, and you need to create a campaign that will work for all email clients and all users, whether mobile or on a desktop. Video in email marketing: What you need to rememberīefore getting into all of the tactics and ways to include video in your email marketing strategy, it’s essential to know a few things.
Now let’s see how you can go about creating an enticing video.
Because of this fact alone, video email marketing needs to be an integral part of your content marketing strategy.īut the real question is: How are you going to incorporate video into your email marketing strategy? This is no easy feat, but you can use an email marketing tool that supports video elements, such as Moosend. The word “video” on your subject line can increase your open rates. It’s something we have tested and including the word “video” increased our open rates by 6%! ( Source) If you link to a video within your email, you can also include the word “video” in your subject line. Using video in email marketing is one of the most successful tactics in digital marketing today.